Web Site Services - The COLOMAR Group Inc.
The COLOMAR Group Inc. provides professional web sites for many
types of companies, offices and industries.
Your web presentation represents your company in the virtual
world of the Internet. It literally IS your company to the
visitors to your site. You will want a professional, impressive
site to bring believability and stature to your company. A great site
presentation, with useful and timely content can make your
company seem like it is driven with the high level of energy
and compassion that you put into it. Your site is one place
you should put your best foot forward.
The web is a great equalizer. A small office can look like
(and be) an international player. This places small companies on
a more level playing field with the big guys.
Color Schemes and Graphics
The COLOMAR Group can work with you to find the appropriate
colors and presentation theme for your web site. We can also
utilize your current company logos, or create them to your
specifications. Additional custom graphics can be created
A 'Typical' Web Site
While there really is no such thing as a typical site, we usually
start web site design and layout discussions with the following
set of pages. Some of these may not apply and other pages may
be needed for a given web site objective.
It is not necessary to define all of the pages up-front, because
it is fairly easy to add additional pages at a later date.
While search engine links can drop a visitor in any page on
your site, the first thing most people see when visiting your
web site is your Home Page. We feel this portal to your site
deserves special attention in its design and content. It will
provide the first impression, and reiterative reinforcement,
it should reflect the purpose of your entire site. It should
be limited in size with clean lines and present only a preview
of the site. Much like the style of an automobile, urging you
to look further in to the site. Site navigation is
established on the home page and must be clear and easy to use.
Also a simple method of returning here from all of the other
web pages must be employed.
Mission Statement Page
The information provided in a Mission Statement really defines
the purpose and goals of the company. This information is
sometimes included on the Home Page, but if it is more than a
few paragraphs in length or covers more than one or two areas,
it should be placed on its own 'Mission Statement' page.
Available Services or Products
What services or products does the company provide? What does
the company do? This section can cover many pages and becomes
the heart of shopping web sites.
Management or Professionals' Biographies
In the case of professional services people want to know who
they are dealing with. We use these pages to provide the
backgrounds of their company officers or other professionals.
This can aid the site visitor in their decision on the
appropriateness of further contact, either 'selling' the
company or possibly saving further unnecessary contact.
Professional Information & Case Studies
Some companies use their sites to provide professional
information to the general public or other professionals.
An example of a popular public medical information site is
WEBMD.com. Sites sometimes require membership prior to
providing access to the contents they publish.
Employees of some companies that interface directly with
customers may want to use the web as a method of introduction
to their potential or current clients. This can be a
powerful way to add some personal touch in the virtual world
of the web. It is, however, important to remember that the
information on the web is publicly available and information
presented here should be carefully considered prior to
Links to Other Sites
Some companies share web site links with other companies
providing complementary products or services. This can be
useful for both companies in cross-generating business. An
example might be a plumbing contractor swapping site links
with an electrical contractor. Neither company can satisfy
the needs of the other, so the reference doesn't cost any
loss of business for either company, but may help one of them.
Another link page use is to provide access to reference sites.
Frequently Asked Questions
Another method for providing information sometimes used is in
the form of a 'FAQs' (Frequently Asked Questions) page.
Common questions can be presented with their resolution.
This can save both the visitor and the company time in
exchanging this information.
Web site forms provide a very powerful method for gathering
information about visitors. Forms are used in subscribing
to company newsletters, providing customer information
when ordering products or for other places where the user
is asked for information, and has a reason to provide it.
Documents, photos and other information can be placed on the
web site for download by site visitors. Some sites require
user registration for access to these resources.
Names, phone numbers, street addresses, maps, and email
addresses can all be included on a 'contact page'.
Customers and clients can print this page and have a
complete page of contact information on a single sheet.
This page is often forgotten, however it is becoming more
important to web savvy visitors. This page defines what
site access information is captured either through web
site access logs or requested through forms. The more
important question this answers for the user, is how the
web site owner plans to use this information. It is
strongly suggested that all sites include a page of this type.
We have put together a Privacy
Policy Primer for your reference. We hope you find it useful
in defining the purpose and goals for this page.
A Thought on Web Site Navigation.
Good web site navigation provides the visitor with a method
for finding relevant site information quickly. We recommend,
and design our client sites with obvious, standard or common
navigation available on each web page.
Web Sites Are More Than Just The Presentation!
Other services and features available with web sites provided
by The COLOMAR Group.
The COLOMAR Group's Proprietary Web Content Management Tools.
You can control your own web page content by using our web page
editing tools. They provide site content update and
management control by our client (you) anytime. The license to use these
tools is provided at no additional charge as part of the web
site hosting and maintenance fee.
We feel there is nothing worse for your site than old and outdated web
content. Web sites require frequent updating to maintain
their usefulness, and to stay active in a lot of the search
engines. Our Web Content Management Tool puts you in control.
It keeps down the cost of someone charging you to work on your system
and makes your changes available immediately instead of waiting for
someone else to fix it.
Domain Name Management Available
The domain name for your site is an important identification
tool. We will assist you in finding a domain name if you
haven't already acquired one. We can provide helpful advice
on choosing an appropriate name.
Our web site hosting service provides email boxes. One email
address, or boxes for your entire staff are included as part
of our web site offering. Email addresses have the same
domain name as your web site which helps brand your email
communications with your web site. Email names can be
created as YOU choose, no more hard to remember 'AOL' or
'HotMail' accounts used to represent your company.
Nothing but a browser is needed to read, send and manage your
Search Engine Submission
We provide periodic submission to the appropriate search
engines for your type of business. We also provide expert
assistance and suggestions with the selection of the words
used by the search engines for your site.
Web Site Statistics Showing Visitor Access
Extensive visitor access information is collected by the web
site servers. This information is presented in table and
graphical reports and made available for review. This is
useful in determining the number of visitors, which pages are
most popular, and other access related information.
Physical Hosting in Major Data Centers
Once the site is created and online, it is important that it be
available when your clients come looking.
Our clients' web sites are all hosted in professionally run web
site server farms designed to keep the content online.
Multiple very high-speed Internet connections, back-up power
generators and continuous monitoring of system performance
ensure your content is available on demand.
We have a great deal of experience in the creation of many
types of web sites. Many employ web server programs and
application tools to provide dynamic pages, customized for
the visitor. Some take advantage of advance web programming
techniques, all to make the visit experience the best possible.
The COLOMAR Group also has a very strong background in Internet
security issues. The founders of the company hold three U.S.
patents in the area of data communications software and can
apply this experience to keeping any secure data safe when
that need arises.
If you are ready to answer some specific questions regarding your
web site needs, please review our Getting Started
We welcome your comments. Please feel free to ask us any
questions related to your web site needs!